Alistair Croll

After an early career in product management and telecommunications at Eicon, Primary Access, and 3Com, Alistair built web performance pioneer Coradiant and sold it to BMC for $135M. He launched the Year One Labs incubator, chaired O'Reilly's Strata and UBM's Cloud Connect, founded FWD50, and taught at Harvard Business School. He has co-written three books including Lean Analytics, widely considered required reading for startups, and is currently working on Just Evil Enough, the subversive marketing playbook.

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